Each guide covers one thing Lekta measures — the ground GEO and AEO stand on: what the check looks at, which spec or vendor doc it comes from, and what to change when it fails. No tactics, no growth advice.
AI crawlers split into three classes with different stakes. Blocking the wrong one costs citations without protecting anything. How to write robots.txt rules that say what you mean.
3 min · RFC 9309
Answer engines cite pages they can fetch, parse and quote. A tour of the three layers where pages silently fail: access, parseability and answerability.
3 min · JavaScript SEO
Answer engines quote passages, not pages. Chunking mechanics, embedding similarity and three habits — coherent headings, self-sufficient sections, zero duplication — that decide whether your passage gets cited.
2 min · e5-small